I helped Mercedes-Benz go #beastmode for Super Bowl XLIX.
#TheBigRace Twitter contest gave @mbusa fans a chance to win a catered viewing party. All they had to do was support their favorite competing critter. Whoever they chose, that critter was me.
@TheTortoise was nothing if not grounded:
@TheHare was more of a high flier:
Several dozens of tweets later, the campaign ended with a Sunday showdown: