Body positivity is a collective phenomenon.

Studies show that having just one happy friend increases our chances of happiness by nine percent. That may not seem like much — until you watch that happiness spread in real time, sending seismic ripples of goodwill and emotional well being into the digital ether. When that positivity is applied to our own self-image, it can start a revolution.

Dove's #SpeakBeautiful Effect visualized the way we talk about beauty, and how our words affect our friends, followers and Twitter at large. I worked with a team to pitch this concept. See the project it became here.