Mercedes-Benz USA asked us to promote its first compact SUV. We had no access to the car, which was at that time unavailable in the United States. So we had to think outside the box.

We thought inside the trunk.

I wrote short biographies and social copy for 16 influential creators, ranging from photographers and artists to actors and DJs. The bios were featured prominently on the site throughout the campaign.

The campaign was later nominated for a Shorty Award in the auto category.